Its' hard for me to directly relate these to "How can businesses use this for marketing?" since I use them all in a completely different way--as a collection of inspiration for my own creative work and business.
The more I think about it though, I have purchased things from etsy sellers BECAUSE of their work that I saw online, through places like StumbleUpon and Pinterest.
I think the key for getting your name out there through these "bookmarking" sites is to know your audience and what they like, become connected to them, and then "tag" your sites appropriately, so they they will easily "stumble" onto your product or website.
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