A lot of what we do in my social media marketing class is discussing how businesses can use social media platforms to promote businesses. I think one of the best ways that this is show is through small, online businesses. As early as 10 years ago, online businesses really just didn't exist--especially widespread like they do now. If you wanted to order something that a local store didn't have, your only option was to order it from a catalog--and then you had to order by phone! Now there's hosting sites like:
These are sites that are not only online marketplaces, but have also become mini social networks themselves. For example, amazon has "lists" that you can share with anyone on Amazon, and get feedback through discussion:
On etsy, you can have friend "circles" and then share treasuries of some of your favorite items.
Not only have some of these sites changed the process of shopping in general, but they have become their own social media sites! How cool!
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