Today, in my social media class, we were introduced to a "social media" platform called Delicious. It took some getting used to for me, but in the end, I liked it. I definitely think it's something that I could use in the future, if only for personal use. It's like a bit more organized "Stumble Upon" (which, if you haven't checked it out, it's worth checking!!).
Since this is a "business marketing" class, of course we had to make a connection to how businesses could use this to market themselves. I don't see businesses having as much control over delicous as Twitter or Facebook, but it might be good to see what people bookmark you with, how they tag you, or help find competition. Maybe I just need to do some more 'exploring' and figure this out a bit more!
Until then, here are some articles that get me thinking about how delicious could be used for business marketing:
Are your business bookmarks del.icio.us?
How to Use Delicious for B2B Marketing
5 Ways to Use Delicious.com in Your Business
Can using Delicious help the popularity of your website?
Thursday, January 27, 2011
Thursday, January 13, 2011
Social Media and Business
While social media (Facebook, Twitter, Linked In, etc) has been used for years as purely "social" communication tools, companies are now starting to see the benefits of using social media. Social media can be used to update "followers" and "fans" of the business on new stock, upcoming sales, to receive customer feedback, and to keep the business in the "top" of the consumer's mind---especially when they are interacting with their social media platforms.
So why should businesses bother with using social media to promote themselves? Here are my top 3 reasons:
1. It’s (mostly) free. Almost all of the social media sites are free—the only cost involved is the cost of the time it takes to update the sites. Many companies just add this to the marketing personnel’s job, or even hiring an unpaid marketing intern. When the costs of advertising (print, radio, television, etc) keep skyrocketing, “free advertising” in the form of social media is very valuable to small businesses who may not have a large advertising budget.
2. Everyone is “on” social media. Twitter currently has 175 million users “tweeting” and Facebook 600 million active users. While not everyone on Facebook or twitter may be in your small business’s market, the exposure of that many users is worth it.
3. Customers can easily “Tell their friends.” When a customer “likes” or “friends” posts and updates from your company, all of their friends can see—and then “click through” to your company. Even more exposure!
So why should businesses bother with using social media to promote themselves? Here are my top 3 reasons:
1. It’s (mostly) free. Almost all of the social media sites are free—the only cost involved is the cost of the time it takes to update the sites. Many companies just add this to the marketing personnel’s job, or even hiring an unpaid marketing intern. When the costs of advertising (print, radio, television, etc) keep skyrocketing, “free advertising” in the form of social media is very valuable to small businesses who may not have a large advertising budget.
2. Everyone is “on” social media. Twitter currently has 175 million users “tweeting” and Facebook 600 million active users. While not everyone on Facebook or twitter may be in your small business’s market, the exposure of that many users is worth it.
3. Customers can easily “Tell their friends.” When a customer “likes” or “friends” posts and updates from your company, all of their friends can see—and then “click through” to your company. Even more exposure!
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